Google was recently introduced to the market and it has many SEO companies and individuals wondering and questioning whether it can hurt or affect SEOs. Most of them want to know whether it has any adverse effects on SEO practices and SEO.
- Google Instant
In order to understand and see whether Google Instant has any adverse or negative effects on SEO we must firstly understand what it is and then relate what it does. This is the only we will be able to determine whether it has any effect on SEO. So let’s start by finding out and defining what Google Instant is. It is a new and hip searching tool that Google has introduced. This smart and neat device or tool is used in each and every Google search. All Google searches use this tool or device automatically and the only way to stop it is by simply disabling the feature which can be done through the control panel or settings options. Google Instant uses the latest technology and it is a brand new search tool which uses predictive text or software which helps in searching and looking for whatever the users is looking for well before they even complete typing or entering the sentence.
- Should SEOs now target impartial or incomplete words to combat this?
Google Instant is very good at retrieving results for partial sentences or words and the big question is should SEOs now do the same as a way of fighting and combating this new technology and search tool. Apparently SEOs already do recall and retrieve results for partial words or sentences but this is only done for very popular and common queries or phrases. It does not target impartial or incomplete words; this will get you absolutely nowhere with SEO.
- The effects of Google Instant on SEO
The answer to the question of SEOs being hurt by Google instant ultimately depends on long tail key words. Google instant can actually help some SEOs and hurt others. It all depends on the long tail keywords. Keywords are very important and crucial to SEO and all the SEO does is it tries to get the phrase or keyword to rank. This has lead to way too much competition. In this system you find yourself spending way too much time trying to get a phrase or keyword to rank and by so doing you will end up losing out to business people who already have established and mature web sites targeting similar or the exact same words.
- Long tail Story
A long tail keyword can be defined or classified as a longer keyword or key phrase. Long tails are targeted more but they have much less traffic. Even though it is targeted more and has less traffic it is ranks easier in a new web site and this way you will get more action. A good example of a long tail keyword is “losing weight freely and naturally.”
- Google Instant and Long tail
With Google Instant people simply need to punch in the phrase or keyword and they get results in real time starting with the most popular. So if our user thinks of typing and punching in the phrase “losing weight freely and naturally” he or she might see the results of this keyword before they even finish typing. Mature and established web sites and pages will quickly show results and they will already have the traffic but this means that the small guy who is failing to enter the market will fail to do so and lose out.
- Are Long tails likely to get traffic?
Long tails will get some traffic; there are some searches and people who will go to great lengths no matter what. The thing about long tail traffic is that everyone across the board tends to suffer while the big fish traffic increases across the board. This does not kill SEO but they way the system is designed it tends to favor those people who started a long time and already have a huge head start. For most users Google Instant and all its amazing features is very good and for mature and well established, SEO is good. Unfortunately for the newcomer trying to enter the market it will make them cry.